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Case study

Elizabeth Arden

Eternal Aura

Watercolor illustration and video — painted, filmed, and edited by one artist
January 2026
The Brief

A flagship fragrance launch

Elizabeth Arden was marking a new chapter — their first flagship fragrance launch in years. For this moment, they wanted an artist present in the campaign. Someone whose handcrafted work could translate the elegance of this product in a way no photograph could.

The fragrance — Eternal Aura — is feminine and floral, built around rose, with warm amber notes running underneath. The campaign was centred around the feeling of a rose garden.

Creative Process

A complete creative experience

From the first brushstroke to the final edit, every decision was made in service of one thing — translating the mood and emotion of a fragrance into a piece of visual content that truly moves people.

01

Creative direction

Vision and atmosphere

Before a single brushstroke, we had a conversation. We discussed the angles, the garden setting, which moments to film and how. The rose garden in Cyprus was not a backdrop — it was part of the creative concept. Every filmed clip was planned to carry the fragrance's feeling from the very first frame.

02

Sketch and composition

Finding the right image

After studying the marketing materials, I tested different compositions before committing to transparent flowers — because a glass bottle and transparent petals share the same nature. I also introduced the amber glow here — a soft golden shadow beneath the bottle, translating the warmth of the fragrance into something visible.

03

Watercolor painting

Bringing the bottle to life

The painting was built in careful stages — wet on wet for the soft, luminous areas, then progressively finer detail as the composition deepened. The cap — with its intricate, elaborated structure — received dedicated time and attention. The most contrasting, darkest details were saved for last: the moment when the bottle stops looking painted and starts to glow.

04

Editing

Five hours, thirty seconds

The final edit was made in Premiere Pro — assembling five hours of painting footage into a thirty-second reel. Every cut was a decision: fast enough to hold attention, slow enough to let the atmosphere breathe. The goal was not to show the process — it was to make the viewer feel the fragrance.

Rose in progress 2.jpg

Deliverables

Complete and ready to use

A hand-painted original artwork and a finished video, created together by one artist — from first brushstroke to final edit, without a single handoff

Original artwork

Hand-painted watercolor, 30 × 40 cm, shipped to client

Process video

30-second vertical video, edited and ready for social media

10 working days

From first creative conversation to final delivered video

Start a project

If your brand has a story that deserves to be seen —

I would love to be the one to paint it. Illustration, video, and editing — delivered as one complete piece of content.

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