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Case study

Rituals

Transparent Flowers for Gift Sets

Rituals licensed my existing Transparent Flower illustrations for their 2024 exclusive gift set collection. Seven illustrations — each recoloured in a monochromatic palette to match a specific fragrance in the range.
About the project

When existing artwork finds its perfect home

Rituals — the Dutch luxury beauty and lifestyle brand — discovered my Transparent Flower illustrations and chose to license them for their exclusive 2024 gift set collection. No brief, no commission. The artwork already existed and already fit.

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Each of the seven illustrations was adapted into a monochromatic colour palette — one colour per fragrance. The transparency of the original watercolor technique made this transformation seamless: the delicate petal structure remained fully visible regardless of the colour applied.

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The packaging

From illustration to gift set

Each illustration recoloured in its own monochromatic palette — one colour, one fragrance, one mood

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